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Loud Pack: Tory Lanez
- imajbrand5
- Aug 16, 2016
- 2 min read
Tory Lanez was one of the more versatile artists to surface during the early 2010s. A songwriter and producer who flits between and fuses R&B and rap -- his vocals alternate between swift and rugged boasts and smooth and sensitive come-ons -- he made steady strides toward the mainstream with numerous mixtapes, guest appearances, and self-directed videos
He spent parts of his early life in Toronto, his birthplace, as well as in Montreal, Miami, Atlanta, and New York. Although he was known underground well before his 20th birthday, and was supported early on by Sean Kingston, he made some of his biggest moves in 2014.
During that year, he was featured on "Me & My Bitch" -- a track off YG's Top Five album My Krazy Life -- and among his own tracks that circulated in 2014 was "The Mission," his first cut to hit Billboard's Twitter Emerging Artists chart. In July 2015, after he had signed an Interscope-affiliated deal with Benny Blanco's Mad Love label, he released "Say It," an R&B slow jam that sampled Brownstone's mid-'90s hit "If You Love Me.”
In an interview on Nice Kicks with Ian Stonebook, Lanez described his own personal style he calls, Swavey: "Swavey is a two-adjective word. A lot of people use it as an attribute, but the real definition of swavey is a genre of music. The genre of music is the genre of fusing more than one together. I know it sounds strange, but if you ask an artist what they do they're going to say that they rap, they sing, they do rock-a lot of people are multi-talented. They get looked at confused, but I don't think that they're confused. I feel that they're just talented, swavey artists. Labels want to put you in one lane, but I feel like there are so many people are more than that and they're swavey artists.
Tory Lanez - Other Side
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